Caterpillar Cowboy

Postling in Businessweek!

Read the full article here.

Bloomberg / Businessweek just published an article about mentorship and decided to feature us for the story. 

For Lifson, the mentoring relationship evolved: Thompson invested $50,000 in Postling in November 2009, the first of several outside backers who have bet about $1 million on the startup. She started using the service for 700 clients of her apartment rental service 4 Walls in Narberth, Pa., immediately after Postling launched in August 2009. 

[….]

He says Thompson’s perspective was as important as her business. “She gets to see a side of the market that is a little different from what we see,” he says. “She was good at all the things that we were bad at.”