Here’s how it works:
- Each bakery gets their own page, like crumbs.bakery.com
- They fill their page with delectable photos, contact info, and a tumblog.
- They tie their tumblog to their twitter account, so when the cupcakes are fresh out of the oven, they can broadcast it out.
- We aggregate all of the bakeries together into a searchable directory.
- We plot all of the bakeries onto a Google Map, so you can search for the closest bakery to you.
- We make money through online orders, lead generation fees, or charging bakeries for premium features like add-ons or analytics.
Ready? Go.
I would die to have the ability to have something like waffl that scaled easily to other niche markets.
Yeah, I’ve been thinking about how to generalize the concept, but I’ve been having trouble envisioning how it would work. I mean, the reason why Etsy works is because it is focused on handmade (despite the fact that the original intention was to expand into other categories).
Maybe we could build a Ning.com like thing where you can spin up your own vertical and all the pieces are there for you. Subdomains, blog, social media publishing controls, basic CMS for your photos and descriptions, tumblr-like CSS/HTML controls for changing the layouts… it could work. But each vertical has different idiosyncracies when it comes to business models - subscriptions paid by seller or paid by buyer, freemium with paid add-ons (custom to the vertical, naturally), transaction fees charged to the seller or the buyer.
Fundamentally, though, I agree with you, there’s something here.
