Unlike infectious diseases and news, behavior change spreads faster through online networks that have many close connections instead of many distant ties. Redundancy is key, as people are more likely to engage in a behavior if they see many others doing it.
—
Clustered Networks Spread Behavior Change Faster | Wired Science | Wired.com
Echo chamber.
(via Instapaper)
Uh, I disagree. If that were true, we’d all be Quakers. Yes, it is true that all of us have different influence thresholds, so more exposure = more likely to change, but you also need weak ties to jump from one cluster to another.
(Source: jamesgross)
-
sendmelies liked this
-
caterpillarcowboy reblogged this from jamesgross and added:
Uh, I disagree. If that were true, we’d all be Quakers. Yes, it is true that all of us have different influence...
-
jamesgross posted this
