msg:
“So even if you believe your innovation is bound to change the world for the better, keep it to yourself. Position it instead as a fun toy, and wait for its fans to decide they simply cannot live without it.”
I dunno, Michael… I think the startup founder needs to have more passion than anyone else, and be the biggest cheerleader for his/her product. Very few products market themselves (and I say that as someone who hates marketing). If you just turned Aviary on and then walked away, “keeping it to yourself”, how far would it go?
