1. 23:22 11th Jul 2009

    comments:

    But while Amazon says more than 10 million reviews have been posted, the company doesn’t track how closely positive reviews correlate with sales, said Russell Dicker, senior manager of community content at Amazon.
    — 

    Mike Musgrove - Click by Click, Reviewers Gain Clout - washingtonpost.com

    Haha, good one, Russell!* Why don’t they track? Because they have no clue how positive reviews correlate to sales. How can you know? Turn them off and see how much money you lose? It’s a hard problem, to say the least.

    *I worked for Russell and have immense respect for the man.

     
     
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