Caterpillar Cowboy

The biggest source of waste in new product development is building something that nobody wants. This is a sad outcome which we should work very hard to avoid. Yet there is one silver lining when it does happen: we wind up throwing out working code, debt-riddled and elegantly designed alike. This happened quite often in the early days of IMVU.

For example, I’ve talked often about our belief that an instant messaging add-on product would allow IMVU to take advantage of a network effects strategy. Unfortunately, customers hated that initial product. The thousands of lines of code that made that feature work were a mixed bag – some elegantly designed and under great test coverage, others a series of hacks. The failure of the feature had nothing to do with the quality of the code. As a result, many technical debts were summarily cancelled. Had we taken longer to get that feedback by insisting on writing cleaner code, the debt would have been much deeper.