1. 11:18 28th Aug 2009

    comments:

    reblogged from: postling

    postling:

    Steve Rubel has a good post about the Hub and Spoke model of lifestreaming (see link above). I replied in the comments and wanted to share it with you here.

    ——-

    I like the Hub and Spoke model generally (Postling is this way), but I think there are some critical details.

    1. Your participation in various communities must be authentic. Your community can quickly and easily tell you are auto-posting, and if you don’t spend the time to log in and engage with that community specifically, you’ll be cast out. Unless you’re a celebrity :)

    2. You participate in each community for slightly different reasons (otherwise, why are you there?). Some are about tech, some about photography, or food, or sports. So if you are auto-posting tech posts to your food community, you’ve failed to be authentic (see #1).

    3. This also is true for twitter / facebook status updates. If your updates are nothing more than the first 100 chars of your blog post and a bit.ly link, your audience will notice (again, see #1).

    When we designed Postling, we built this in. Matching my points above with features below:

    1. We aggregate all comments into one place, so you can engage your commenters on the right platform. We currently support Wordpress, Blogger, Typepad, Squarespace, Twitter, Facebook, and Flickr. Sorry, no Disqus (yet) because their API doesn’t quite let us do what we need it to do.

    2. With Postling, you choose which blogs you want to post to. Sometimes a post is only appropriate for your personal blog. Others are for both your professional and your personal blog. You have control.

    3. Once you make a post, you can customize the facebook and twitter status update that announces your latest post.

    ——

    As the quantity of social media content rises and the noise increases, I think people will become increasingly intolerant to people who auto-blast content out. And thanks to the adoption of Twitter’s asynchronous “follow” concept, your audience can choose to unfollow you and tune you out. We were sensitive to that when we built Postling - we want you to thrive in your communities, and we hope Postling can help you do that without spending quite so much time doing so.

    Reblogging here because I’m curious if you folks agree with me.

     
     
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