1. 16:39 31st Aug 2009

    comments:

    Higher-order innovation, not unnovation. In the 21st century, even a mandate from the US government isn’t going to be enough to protect the profit margins of health care monopolists. The opportunity cost of protecting your local market is never learning how to create a globally relevant product, service, or solution: unnovation comes at the cost of authentic innovation. American health insurers have stopped innovating, in the name of operating efficiency — but the rest of the world hasn’t. In fact, medical tourism isn’t just a product or service innovation, it’s an institutional innovation; the most disruptive and highest-order form of innovation organizations can choose today.
     
     
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