I know that feeling when someone in authority spends 30 seconds looking at something you’ve been working on for six months and immediately finds a painfully obvious flaw. The mental conversation starts with, “There’s no way he could…” and it finishes with “Holy crap, how could I miss that?” It’s disorientating, and when the question is asked of you: “Why didn’t you think of that?” I know where the excuse comes from. It’s alarmed spin, it’s poor marketing, it’s the uncomfortable admission of guilt.
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Amazon is full of super smart executives who have finely tuned bullshit sensors. It’s amazing to watch and the most awful situation to experience. It’s always better to say, “I don’t know, I’ll tell you tomorrow” than to make an excuse.
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