1. 07:38 13th Oct 2009

    notes: 36

    comments:

    reblogged from: soupsoup

    Search Engine Optimization is not a legitimate form of marketing. It should not be undertaken by people with brains or souls. If someone charges you for SEO, you have been conned.

    soupsoup:

    femmebot:

    The One True Way to get a lot of traffic on the web [is] pretty simple, and I’m going to give it to you here, for free:

    Make something great. Tell people about it. Do it again.

    That’s it. Make something you believe in. Make it beautiful, confident, and real. Sweat every detail. If it’s not getting traffic, maybe it wasn’t good enough. Try again.

    Then tell people about it. Start with your friends. Send them a personal note – not an automated blast from a spam cannon. Post it to your Twitter feed, email list, personal blog. (Don’t have those things? Start them.) Tell people who give a shit – not strangers. Tell them why it matters to you. Find the places where your community congregates online and participate. Connect with them like a person, not a corporation. Engage. Be real.

    Then do it again. And again. You’ll build a reputation for doing good work, meaning what you say, and building trust.”

    — Derek Powazek - Spammers, Evildoers, and Opportunists

     
    1. brianvan reblogged this from caterpillarcowboy and added:
      As someone who’s been on “optimization” duty for companies small and large, I have this pretty-well-thought opinion...
    2. daryn reblogged this from caterpillarcowboy and added:
      I’m with Mike. It’s so easy to trivialize marketing, especially if you’re in product development or engineering, but...
    3. mcdavis reblogged this from mikehudack and added:
      I agree. I’d say a lot of great products can get overlooked without marketing of some sort. The idea of “if you build it...
    4. tjpytheas reblogged this from mikehudack
    5. caterpillarcowboy reblogged this from mikehudack and added:
      While some people may be religious about it, as you say, I reblogged because I don’t believe you should pay an “expert”...
    6. mikehudack reblogged this from caterpillarcowboy and added:
      I don’t understand this obsession with marketing purity. First it was don’t send out press releases and now it’s don’t...
    7. caterpillarcowboy reblogged this from soupsoup
    8. benderson reblogged this from soupsoup and added:
      A truer word were ne’er spoken
    9. tjpytheas reblogged this from soupsoup
    10. soupsoup reblogged this from femmebot
    11. femmebot posted this
     
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