The number of people who click on display ads has dropped from 32% to 16% in the last 2 years.
8% of all Internet users account for 85% of all clicks
4% of all Internet users are considered “Heavy Clickers” - and make up 50% of all clicks.
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Nothing To Say: It’s not even 80/20 - 8% of Internet users account for 85% of clicks
It’s past time for something new.
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