Postling’s goal is to help businesses get the most out of social media with the least amount of effort. This position is called “VP of Customers” because your entire focus will be on customers: learning from customers, acquiring customers, creating relationships with customers and between customers, and educating customers. The position spans marketing, PR, sales, and community management, hence the broad title. You will be employee #1, which means we need you and your rockstar skills right now, so email me at dave@postling.com and convince me why you’re perfect for this position.
Who you are:
- You love social media and really believe it can generate more revenue for businesses.
- You love putting technology into people’s hands when you know it really helps them.
- You love data, and know that data is the best arbiter of decisions and separator of facts from assumptions.
- You are great at marketing, knowing just how to position something so people understand the value of it.
- You are great at PR, understanding what it takes to get written up in the NY Times.
- You are great at sales, from cold-calling all 20,000 PR firms in the US to making a sales presentation to the executive of a giant corporation.
- You are great at getting things done promptly and without direction.
- You are a great writer, in both a social media format and advertising format.
- You are a great listener, always being open to what customers are saying.
- You are a great synthesizer, combining what customers say with innovative product ideas to create the next big thing.
- You look forward to working long hours and odd hours when needed.
- You look forward to the crazy ups and downs of startup life.
- You can take all of the above and be your own CEO, creating the programs and initiatives you need to make your company great with almost zero direct management.
What you’ll do:
- Help us define the Postling brand, and then make it reality.
- Get outside the building and meet with customers. Learn everything there is to know about them and teach us something new.
- Make sales presentations to agencies and enterprises with tens of thousands of dollars on the line and close those deals.
- Cold call thousands of potential customers.
- Work with the team and available data to optimize website conversion, working across feature implementation, text copy, and price.
- Work with the team to come up with products, priorities, pricing, and positioning that will move the needle for Postling. For example, customers say they want analytics. Which analytics? In what form? At what price? How is it discovered and presented to customers?
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Own our marketing channels:
- Drive customer acquisition and customer education through an email marketing program that highlights our customers’ successes and ROI.
- Turn our social media properties into a source for valuable content with a strong community of readers.
- Manage and optimize our AdWords campaigns. Or, prove it doesn’t produce good ROI.
- Get Postling covered in relevant media and blogs.
- Acquire small business customers through a direct and/or traditional marketing strategy.
- Although this will eventually be a management position, right now it is not. You will be getting your hands dirty doing the above yourself until we have generated enough revenues to take the company to the next level.
You will get:
- A decent salary + stock options. When we can afford to do so, we’ll give you a nice raise.
- Milestone-based bonuses. We considered a small sales commission, but with so much of your job in the marketing / PR realm, we don’t want to skew the incentives so far towards sales that that is all you want to do.
- Medical, dental, and vision insurance benefits.
- Delicious home-cooked meals by yours truly from the kitchen of our super-awesome new shared office space in Union Square (across from the Strand!) courtesy of a generous VC firm. Ingredients purchased from the nearby Whole Foods and Union Square Farmers Market.
- The experience of your life. There is nothing like doing a startup, and you will be employee #1.
