Strong demand for men’s hats and scarves, outerwear, digital prints, necklaces, unique novelty items, technology products, gadgets and mugs and glasses as Holiday 2012 gifts has helped Fab, the place for everyday design, lift sales 298% from a year ago during the first 15 days of November.
2 major takeaways for me from all of this impressive news:
- Men’s fashion & Men’s Shoes are the #1 and #2 categories (could be noise due to sample size since it’s only 2 weeks of data but a big deal if its real)
- Conversion is 6%! That’s huge, probably 2x sitewide average for Amazon (though half what algorithmic recommendations do in traditional categories like Books / Music / Video / Electronics)