arig:
Starting to see ads for the Tesla in Google Reader.
I like their tag line: Faster than a Porsche, Greener than a Prius
Dear Branding / Marketing people,
Is it effective to name your competitors in your tagline? Obviously Porsche and Prius aren’t competitors feature to feature, but certainly are competing for the same customers.
Thanks for teaching me something,
Dave
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bethinkr liked this
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brittanybelt reblogged this from caterpillarcowboy and added:
Doing this takes some big cajones (look at the fiasco that is AT&T vs. Verizon). If you make such grandiose statements,...
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section9 liked this
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caterpillarcowboy reblogged this from arig and added:
Dear Branding / Marketing people, Is it effective...name your competitors
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arig posted this
