Caterpillar Cowboy

brittanybelt:

nickbmartin:

Consumers purchase the WHY not the WHAT.

Great message from Simon Sinek that uncovers why it is that some companies/leaders are more successful than others. At the core of his argument he claims that we consumers don’t purchase WHAT companies produce, but WHY they produce it.

Centering your activities around WHY you are pursuing a goal, or offering product, or delivering a message is what drives leaders to success even though they have the same resources and opportunities afforded to everyone else. Starting with WHY attracts the right people, motivates followers for the right reason, and broadens opportunities.

An example Simon Sinek uses in his speach references apple:

 Most consumers would not purchase an mp3 player from Dell. Afterall, why would be purchase an mp3 player from a computer company?

 Wait, we do that everyday with Apple. The reason is because Dell’s message starts with WHAT they make (computers) and the WHY is fuzzy. In contrast, Apple start’s with WHY (challenge tradition thinking) HOW (delivered through sleek, user friendly design), WHAT (oh, and we make computers). People buy into the WHY and will purchase darn near everything Apple comes out with and explains why Apple experiences such intense brand loyalty.

Wow. Watch this.